top of page

 

Families are most attracted to Disney World and often revisit the park multiple times a year. Although this new addition is gender neutral, it is geared more towards older children who would understand the movie. However, since families will be the main market, Avatar World will have attractions for people of all ages.  Pandora World will not require a lot of marketing research to attract guests because it already has a high attendance record. For example, in 2013 there were about 10.2 million visitors to Animal Kingdom (Niles). With the addition of a new section to Animal Kingdom, numbers will be expected to rise. The vibrant colors that will glow during the night will be a big attraction to all. In addition to the regular tourist market, there may be an increase in new families that attend the park within the years to follow.

 

To appeal to the public, Avatar World will emphasize safety along with fun. There will be plenty of children-friendly foods, games, and stroller stations to keep the guests’ day running smoothly. The shops included will have a variety of toys and souvenirs for kids of all ages. The park will open at the beginning of a new year so that brochures can conveniently be printed to include the addition of Avatar World.  On the brochure will be a picture of Avatar’s Hometree in vibrant colors with kids entering the tree to see what is inside. This will appeal to kids and get them excited to see the mysterious new attractions. The hotel and restaurants will be listed along with the new rides of Avatar World. Social media will also be utilized to advertise the new park. Facebook pages will have countdowns until the opening day and Twitter and Instagram feeds can show sneak a peak of Avatar World.  Disneymedia+ works to research and promote brands to the audience.  They use emotional appeal to pull guests into the park and convince them into going (Kratz). We will be able to effectively market the unique experience that Avatar World has to offer because it is something that hasn’t been done before.

 

 

 

Marketing

© 2015 by Avatar World. Proudly created with Wix.com.

bottom of page